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| Ag 2006 Awards | |
During the three decades that Richard has
been farming, Hawaii agriculture has diversified,
The FAT Law’s Farm is located on over 100
acres in Ewa Beach, Oahu. The farm is one
NEW FARM OPERATION AWARD
Alii Kula Lavender, located in Kula Maui,
grows 45 different varieties of Lavender -
7 of which bloom year round, on a 10.5
acre farm. The farm offers a walking tour
and has 75 unique, quality Lavender products
ranging from Lavender Poha Jam, Lavender
Coffee, Lavender Honey, Lavender Scone Mix, Lavender Potpourri,
Lavender Body Butter Crème and Lavender Pet Shampoo Their
innovative business model includes partnerships with local manufacturers
in their community. They prefer to empower rather than
compete against local businesses that offered similar products, such
as jams, jellies, soaps, candles, etc. Their marketing strategy is innovative
as well and focuses on the local community first, particularly
the elders. These visitors became their strongest promoters and helped
attract over 3,000 people to the farm last year. This strategy is developing INNOVATIVE VALUE ADDED PRODUCT AWARD
Oils of Aloha has been producing quality
Kukui and Macadamia nut oils since 1988. FRIEND OF AGRICULTURE AWARD
From his position as KTA’s Executive Vice
President for Perishable Operations and as
a media-savvy ambassador of aloha, Derek
Kurisu has promoted local products, nurtured
new ventures, and raised awareness
of the challenges faced by Hawaii growers.
He established the Mountain Apple
Brand to give local producers and manufactures a venue for their
products. The brand’s philosophy emphasizes teamwork. The unity of
working under a single brand strengthens the diverse Mountain Apple
Brand vendors, who are treated equally regardless of their size. Import
replacement is the goal: Derek encourages his suppliers to compete
with mainland producers rather than with their neighbors. Ninety
percent of KTA’s leafy vegetables, 30 to 40 percent of their beef, and
100 percent of their papayas, bananas, and milk are produced on
the Big Island.As chairman of the Hawaii Food Industry Association,
Derek is a spokesman for the state’s retail food suppliers. He is a
member of the CTAHR Board of Advisors and participates in many
additional organizations related to all levels of Hawaii education,
from elementary school to UH and has won many awards and accolades
through the years. |
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IN MEMORY OF A. JAMES WRISTON, III, 1955-2004 These awards are sponsored in memory of A. James “Jim” Wriston III, by his
friends and partners Stephen Nimz, Stephen Swift and Alan Gottlieb. Jim,
an Agricultural Leadership Foundation of Hawaii alumnus, lifelong agriculturalist
and entrepreneur, lived a short but very full life. His friends remember
Jim as a “really good guy” who liked to hang with his family and friends,
fish and drink beer. His fun approach to life was liked by all. Jim’s entrepreneurial
spirit and environmental vision, his love for the land and his strong
sense of right and wrong, his respect for others and the strength of his word
are all qualities to be remembered as we honor others in this industry who
contribute to the sustainable growth of this most important industry.
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